TikTok is no longer just a place for viral and funny videos. It’s now become a dynamic platform for ecommerce stores to market their products, connect with potential customers, and drive sales.
According to HubSpot’s 2023 Global Social Media Trends Report, TikTok is among the top five social media networks that provide the highest ROI to brands selling products directly on the platform.
As a result, many ecommerce stores use this social media platform to create fun and engaging videos to attract followers and boost revenue.
We’ll explore some of the top ecommerce stores on TikTok and how to find other great stores. But first, let’s learn how you can grow your online business on this social networking platform.
Here’s what we’ll cover:
How to use TikTok for ecommerce
The best way to grow your ecommerce store on TikTok is to create high-quality videos that entertain your audience while promoting your products.
Here are some tips to help you achieve the best results.
Collaborate with influencers
If you want to grow your online business on TikTok, influencer marketing is a key ecommerce marketing strategy to implement. When choosing influencers for business partnerships, opt for those who align with your values and have a significant following. You can choose influencers based on engagement rates, audience demographics, and content style.
These TikTok creators can craft authentic content through LIVE Shopping or in-feed videos to promote your products, drive traffic to your store, and boost sales.
Leverage TikTok Shop
Approximately two out of every three people using the TikTok app will likely make a purchase. Given such stats, you can list your products on TikTok Shop to facilitate in-app shopping, converting visitors into customers.
This is a great way to expand your reach and maximize sales. When displaying products for sale, use high-quality images and compelling descriptions. Optimize each product description with relevant keywords that are sure to improve your visibility.
Use relevant hashtags
While trending hashtags increase the visibility of your posts, branded hashtags encourage user-generated content and customer interactions.
You can also participate in TikTok trends like POV (point of view) and Storytime to reach a wider audience and grow your followers.
Leverage TikTok’s ecommerce features
TikTok lets you add clickable links to your bio. This means you can integrate your business account with your online stores on Amazon, Shopify, or other ecommerce platforms. This makes it easy for customers to navigate to your website and make a purchase.
You can also use TikTok’s ecommerce features, like shoppable videos and product catalogs, to enhance your customers’ shopping experience.
The best ecommerce stores on TikTok right now
Now that you know how to use TikTok for business, let’s look at some of the top ecommerce stores that have successfully grown their brands using these methods.
Gymshark is a sportswear brand that has amassed five million followers due to its engaging fitness videos. The brand promotes its products creatively by sharing fitness tips and motivational posts that resonate with its active and youthful audience.
TikTok Handle: @gymshark
Followers: 5.2 million
Chipotle is an American restaurant that sells Mexican foods like burritos, quesadillas, and tacos. The brand posts fun TikTok videos showing its delicacies and behind-the-scenes of preparing various dishes. Such content, coupled with its tasty meals, helps the company attract and retain customers.
TikTok Handle: @chipotle
Followers: 2.2 million
Crocs is an American footwear company that manufactures casual shoes and sandals. The brand shares videos on TikTok showing off its colorful shoes and creative ways to customize them. As a result, it has amassed nearly two million followers who need comfortable footwear.
TikTok Handle: @crocs
Followers: 2.1 million
Spikeball is a sports equipment brand that sells gear for the roundnet game. The company consistently posts exciting videos of people playing the game, which can get viewers watching for hours. This way, people become interested in roundnet and, as a result, sporting equipment, which ultimately grows Spikeball’s customer base.
TikTok Handle: @spikeball
Followers: 1.3 million
5. e.l.f. Cosmetics
e.l.f. Cosmetics is a makeup and skincare company that produces vegan, cruelty-free beauty products. The brand shares tutorials and helpful tips on how to apply beauty products. This attracts and engages potential customers who enjoy seeing creative ways to use the company’s products.
TikTok Handle: @elfyeah
Followers: 1.2 million
How to find more ecommerce stores on TikTok
Besides the five brands we’ve discussed, there are several other TikTok ecommerce stores that blend shopping with entertainment.
Here are the best ways to unearth them.
Search for relevant hashtags
This is one of the best ways to find ecommerce stores on TikTok. Use hashtags like #TikTokMadeMeBuyIt, #ecommerce, #onlineshopping, and #smallbusiness to find these stores and draw inspiration for your own business.
Once you discover them, interact with them by liking, sharing, and commenting on their videos. That way, the TikTok algorithm will add more ecommerce content to your For You page, making it easier to discover new stores over time.
Influencers are a key part of the TikTok ecosystem. And as already mentioned, they often work with businesses to promote their products and services. When influencers upload new videos, they usually tag the brands they’re promoting, making it easy for viewers to go straight to the company’s digital storefront.
By following these TikTok creators, you can gain insight into the types of ecommerce businesses that are successful on TikTok. You’ll also discover their marketing strategies and how they interact with their audiences. Also, their reviews and unboxing videos can tell you a lot about product quality and user experience.
Check out the Shop tab
TikTok has integrated ecommerce features into the platform. One of these is TikTok Shop, which allows you to discover online stores. The TikTok Shop tab displays various products from different stores, so users can shop online without leaving the app.
TikTok Shop also allows users to leave reviews and ratings, which means potential customers can assess a product’s quality before making a purchase.
Future of ecommerce on TikTok
TikTok is expected to drive social commerce growth in the near future, especially among Gen Z users. According to Insider Intelligence, 68 percent of Gen Zers are likely to buy products directly on TikTok in 2023, which is equal to YouTube (68 percent) and just behind Instagram (71 percent).
The platform’s fun and engaging short-form video format provides an excellent way for businesses to showcase their products and drive conversions. Roughly 40 percent of TikTok users say that ‘lifting their spirits’ is the main factor that motivates them to purchase on the platform.
Final thoughts: 5 TikTok ecommerce stores that are crushing it in 2023
TikTok has changed the ecommerce landscape in recent years. Brands like Chipotle and Gymshark have leveraged the platform to engage users, build an active community, and drive sales. You, too, can grow your ecommerce store on TikTok.
But to run a successful ecommerce brand, you need a reliable hosting provider that offers 24/7 support, helping you handle increased traffic needs as your business grows.
At Nexcess, we offer flexible managed cloud hosting plans that scale with your online store. This way, you get the storage, performance, and security you need without breaking the bank.
Check out WooCommerce enterprise solutions by Nexcess today.